Evexia
Putting your wellness in your hands.
Overview
This case study was part of my journey with the CareerFoundry UX Course, where I learned to combine empathy and design thinking to create solutions that truly support people.
Evexia is a health and wellness tracking web app built to provide real, compassionate support and practical education for managing your health. One of Evexia’s core values is accessibility — ensuring everyone, regardless of their wellness needs, feels supported and empowered. It’s designed to give users a safe space to take control of their well-being.
My Role: UX/UI Designer
Tools: Figma, UX Tweak, Google Docs & Sheets, Pen & paper
Duration: 4 months
The Problem
Users need an engaging way to access personalised advice and plans for their health and wellness goals because their personal health journey may look different due to different bodies, accessibility and health limitations, and lifestyles. Most health tracking apps focus solely on one aspect of health, and only offer a space to track goals, but offer no real support for users.
My Goal
Create a safe platform for users to track their health and customise their experience to fit their individual needs. Holistically, support users with verified educational content that is specific to the user and their potential accessibility and well limitations.
Research
I first conducted competitor analyses to better understand the current market, the limitations in existing products and better understand the space Evexia can hold in the market. While a lot of potential apps came up when researching, such as MyFitnessPal, Noom, Headspace, they all focussed solely on one aspect of health or mental wellness. There was a lack of health focused platforms with a holistic view and trustworthy, educational content. There was even less apps that took into account managing physical and mental accessibility needs, and those same apps were usually, highly specialised and focused solely on the need and not supporting the user toward a healthy lifestyle.
Competitor Research
Competitor Profile
To get an understanding of competitors, I looked at competitors like MyFitnessPal, Noom, Headspace. This was helpful to get an overview of the market.
To understand the web app space, I analysed Omada Health and HealthifyMe. I reviewed their market advantage and strategies. This allowed me to see how they were impacting the market and learn from blind spots in their strategies.
SWOT Analysis
I reviewed the Strengths, Weaknesses, Opportunities and Threats for the chosen competitors. This helped me get a good idea of what the competition would be like, what they are getting right, and what I could do differently.
UX Analysis
I looked at the experience the competitors were offering. This gave me valuable insight into how users might expect the web app to work, as well as helped me identify key pain points to avoid when designing the experience for Evexia.
Key Take-Aways
•The majority of health apps focus on a single aspect of wellbeing rather than addressing health holistically.
•Only highly specialised platforms consider the users of a specific need. Majority of platforms inadvertently exclude users who wish to manage their health but have additional needs to consider.
•The market is saturated with subjective opinions, with relatively few platforms delivering reliable, evidence-based information and education about health and medical conditions.
•Personalised settings and tailored content have a demonstrable impact on user satisfaction and engagement.
•Concerns around privacy remain a significant barrier, leading many users to reject health platforms altogether.
•Seamless integration with medical practices could foster consistency of use, ensure content quality, and broaden user adoption.
User Research
User-Centered Approach
The best way to design for a user is to go directly to them and ask. This helps me validate or invalidate hypotheses I have about the project, and get perspective on what users would actually want, think and feel.
Research Goals
I structured my research to ensure I could ask the right questions and prioritise key areas from the outset. I sat down with 3 participants to interview them and open a conversation about their experiences.I focused my research and interviews around three main themes:
•Pain Points - this allowed me to understand from the user's perspective what the current irritations are with current platforms or other methods of managing health.
•Habits and engagement - this gave me insight to the average user's digital habits and what keeps them engaged with other platforms.
•Desires and wishes - a user-centered approach also means asking the user's what they want and what they actually find valuable.
After the interviews, I went through the recorded dialogues and made notes of important quotes, perspectives and emotions and used an affinity map to categorise and help make sense of the information. From the affinity map, I was able to create 3 important themes to guide my design decisions for Evexia.
Personalised Education
Motivation & Consistency
Real Support
Empathise
Drawing from my user interviews, I developed two personas to represent the core audiences my web app needs to serve. Karim represented the average person looking to learn about and manage their health. Alexis represented the users who are living with mental/physical health conditions that are looking for better ways to manage and live with their conditions. Mapping out the user's experience helps identify any potential problems early on, and helps visualise the important moments for the user.
Want to see the whole Persona card? Find them here.
User Flow
Based on the journey map, I created task analyses to identify the specific steps a user would take to accomplish a task. From the task analysis, I created a user flow to visually represent this task. I was able to further refine the process to ensure it would be simple and user friendly.
Design
Information Architecture
After analysing the steps that were needed for the persona to complete tasks/accomplish goals, I began to create a sitemap for the platform. This would be an important way to visualise the way users would move through and around Evexia.
To ensure I was optimising the sitemap for users, I conducted a card sorting.
← Popular Placement Matrix
From the results of this card sorting, I could identify patterns and what users are likely to associate with certain categories. This helped greatly refine the structure of my sitemap.
First Version SiteMap
Empathising with the user and consistently getting the user’s perspective at the center at every step ensures that biases are removed and assumptions are tested.
Final SiteMap
Visual Design
With a clear understanding of the problem, the market, and my target users, I began sketching wireframes. Starting with pen and paper allowed me to freely explore ideas and iterate quickly. Once I identified a direction that worked, I transitioned my sketches into digital wireframes for refinement and further development.
I created grayscale mid-fidelity wireframes to refine the layout and focus on the web app’s functionality. At this stage, the emphasis was on interaction and usability rather than visual design, bringing the project one step closer to a more intuitive user experience.
Low-Fidelity to Mid-Fidelity Wireframes
I took a mobile first approach to designing the web app’s layouts as it would be easier to expand as the screen does.
The original sketched wireframe contained a carousel of cards that would link to the features. From feedback and ‘fleshing out’ the design in Figma, it quickly became obvious that the features needed to be static on the screen for the best user experience.
The evolution of the ‘Library” allowed for a more aesthetic and clean layout. Starting out with a ‘boxed in layout’, I found that the space was better used to have content cards.
The metrics screen being the toughest to design, I again dropped the idea of a carousel of ‘goals’ and opted to have them static on screen for an easier, more accessible user-experience.
High-Fidelity Wireframes
Once the core concept was defined, I focused on crafting Evexia’s design system and visual identity. Every colour and visual choice was made with accessibility in mind, following WCAG guidelines to create an inclusive experience.
With the visual identity established, I moved on to creating high-fidelity wireframes. I also curated a detailed style guide to maintain design consistency and establish clear guidelines throughout the design process.
I continued iterating on the designs, taking feedback from my tutor and participants in my user testing. This helped me arrive at the final designs.
Testing
My Testing Approach
The tests were broken into three distinct sections.
Section one: 4-5 questions, to learn more about the user's experience with health, healthcare platforms and their general understanding of apps & web apps.
Section two: The participants were shown two screens and asked to describe the screen. This helped me know what information jumped out to the participant first and if they understand what the screen is for just by looking at it.
Section three: The participants were given scenario tasks to complete. This highlighted any pain points or potential content clarity issues.
Findings & Observations
Once all six usability tests were completed, I reviewed my notes, participant responses, and test recordings to document participant feedback, body language, and usability issues. To organise these insights into a clear and cohesive format, I compiled them into a Rainbow Sheet for easier analysis and understanding.
Some changes
One of the issues participants encountered was the “favourited” button in the content they were reading in the library. This was initially just a heart icon, which all the participants had an idea would “save” the article, but it was unclear where it was saved or what it actually did.
The solution: Make it a full pill button with text that explains what action is being taken. This not only aligns more with accessibility guidelines, but it also leaves no room for guessing and communicates exactly where the user would be able to find back the content.
Another issue that arose was that half of the participants expected to be able to access their favourited content from the dashboard screen. It was easy to recover from this but they expressed that it would have been preferred.
The solution: Create a space for the user’s favourited content on their dashboard, for quick and easy access.
Refine
Building on the insights gathered from user testing, I reworked the designs to better align with user expectations. To gain fresh perspectives, I invited two people from my network — a content manager and a software engineer — to review the updated designs. Their diverse feedback helped me further refine and polish the final outcome.
From Feedback to Action
One of the pieces of feedback I got was that they weren’t sure of the placement of the “info icon” that opened up to the requirements for the password. Their initial comment was about the placement, but upon further research into common practices, I opted to remove that feature completely, and instead show the requirements in an interactive list that better communicates if the password meets requirements or not.
Another big change came from a comment recommended that the text editor be a little more ‘expanded’ and after much thought, I redesigned the whole experience.
Originally the check-in was a modal that reinforced a “quick” entry, but as mental wellbeing is important to a holistically healthy lifestyle, expanding the feature to be a full journal style check in would be more beneficial for the user.
You can see the spreadsheet with my comments here.
Conclusion
This project was my first UX case study, and I managed it end-to-end. Through user testing feedback, learning more about design, accessibility, and usability, and guidance from my tutors and mentors at CareerFoundry, Evexia has evolved into a more user-centred experience. While I sometimes struggled to navigate complex topics or set aside my own biases, every step of the process strengthened the product’s effectiveness.
My biggest takeaway is the realisation that, as a designer, I’m not creating for myself — the users’ thoughts, feelings, and experiences are the true drivers of the product. I am simply the hands assembling the puzzle.
Future plans for Evexia include:
•Refining how tracked data is displayed for clearer insights
•Adding a speech-to-text feature to enhance the check-in experience
•Continuing to iterate on usability and accessibility based on user feedback.